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Online Marketing Manager (m­­/­­f­­/­­d) 01.12.2022 Nexaro GmbH Wuppertal
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Online Marketing Manager (m/f/d)
Wuppertal
Aktualität: 01.12.2022

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01.12.2022, Nexaro GmbH
Wuppertal
Online Marketing Manager (m/f/d)
Independent planning, implementation and control of multi-level personalised email marketing campaigns along the customer journey and CRM measures. Support in the development and conception of new campaign and communication strategies with a focus on mail automation and technical projects, categories and target groups. Independent implementation of analyses and continuous optimisation along the most important KPIs as well as creation of presentation and reportings. Strategic and operative SEO responsibility for the Nexaro website incl. eCommerce. Conception and implementation of measures for the continuous optimisation of indexation, keywords, performance, content etc. Organisation of the creation, maintenance, optimisation and updating of relevant SEO content as well as new features with external agencies. Analysis, monitoring and reporting as well as interpretation of SEO key figures and derivation of recommendations for action (on- and offpage). Responsibility for the holistic conception, implementation, control and optimisation of paid search campaigns (Google Ads, Display, Retargeting, Paid Social) under awareness and performance criteria, especially conversion optimisation. Continuous optimisation of account structure, keyword portfolio, ad texts and bidding strategies as well as the objectives for the SEA landing pages with our external agencies. Development of new scalable performance marketing potentials, incl. development of new approaches, advertising channels and campaign types as well as tests and identification of trends & insights. Overview of the campaign budget, as well as control and reporting of important KPIs.
Successfully completed degree in the area of economic sciences/business administration with a focus on marketing, marketing management, online marketing, brand management, etc. or a comparable direction. Funded professional experience in a comparable function in the areas of marketing, email marketing, SEO, SEA, SMA, campaign management preferably in the area of B2B communication and/ or eCommerce. Proven professional experience in at least one, preferably several, sub-areas of marketing. Experience in the above-mentioned areas in the launch of new products or brands (B2B communication an advantage), in market expansion or previous participation in start-ups is advantageous. Advanced skills in project management with solution orientation, high flexibility and initiative. Very good knowledge of MS Office (especially PowerPoint) and Google Analytics as well as marketing relevant tools. Distinct creative, structured, analytical and conceptual skills, quick comprehension and independent working style. Excellent communication skills, intercultural competence and high team spirit. Strong negotiating skills and assertiveness. Fluent in English, German skills are a plus.

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