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Product Marketing Manager - Power & Analog (m/f/d)
Böblingen
Aktualität: 01.02.2023
Anzeigeninhalt:
01.02.2023, Advantest Europe GmbH
Böblingen
Product Marketing Manager - Power & Analog (m/f/d)
Own the definition of competitively differentiated products by consolidating customer requirements, observing market trends and translating both in superior product definitions
Manage the «4 Ps of Marketing» (product, pricing, position and promotion)
Develop an attractive business case and convincing value proposition
Own the marketing aspects of Advantest's product lifecycle process, from product start to obsolescence
Define software and hardware roadmap priorities
Generate and present compelling presentation material for pre-sales activities, trade shows and technical review sessions with customers
Support our field teams to provide the right technical, commercial, and strategic solution to our customers
Act as a link between our R&D department and our customer support teams
Consult senior marketing and management on market trends and customer test strategies
You will work closely with our worldwide customers, sales, business development, application experts, R&D, and product definition experts of the V93000 ATE platform and other product lines
University degree in Electrical Engineering (or equivalent)
Profound understanding of electronic solutions (Hardware/Software) and IC technology
Relevant experience in semiconductor business (e.g. design, test, application, manufacturing)
Willingness to learn marketing & business aspects of an international company
Attitude to win - oftentimes requiring hands on problem solving
Structured approach to problem analysis and problem solving
Excellent interpersonal skills to work in cross-functional and global environment
Solid communication and presentation/customer facing skills. Ability to discuss technical and business solutions directly with industry leaders.
Fluent English skills combined with an interest in travel (approx. 15%) to maintain relationship with customers and other Advantest sites in Asia, U.S. and Europe.
Berufsfeld
Bundesland
Standorte