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Product Marketing Manager - Power & Analog (m/f/d)
Aktualität: 01.02.2023


01.02.2023, Advantest Europe GmbH
Product Marketing Manager - Power & Analog (m/f/d)
Own the definition of competitively differentiated products by consolidating customer requirements, observing market trends and translating both in superior product definitions Manage the «4 Ps of Marketing» (product, pricing, position and promotion) Develop an attractive business case and convincing value proposition Own the marketing aspects of Advantest's product lifecycle process, from product start to obsolescence Define software and hardware roadmap priorities Generate and present compelling presentation material for pre-sales activities, trade shows and technical review sessions with customers Support our field teams to provide the right technical, commercial, and strategic solution to our customers Act as a link between our R&D department and our customer support teams Consult senior marketing and management on market trends and customer test strategies You will work closely with our worldwide customers, sales, business development, application experts, R&D, and product definition experts of the V93000 ATE platform and other product lines
University degree in Electrical Engineering (or equivalent) Profound understanding of electronic solutions (Hardware/Software) and IC technology Relevant experience in semiconductor business (e.g. design, test, application, manufacturing) Willingness to learn marketing & business aspects of an international company Attitude to win - oftentimes requiring hands on problem solving Structured approach to problem analysis and problem solving Excellent interpersonal skills to work in cross-functional and global environment Solid communication and presentation/customer facing skills. Ability to discuss technical and business solutions directly with industry leaders. Fluent English skills combined with an interest in travel (approx. 15%) to maintain relationship with customers and other Advantest sites in Asia, U.S. and Europe.